Metasociety: New Frontiers for Communication – ModaLisboa
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Metasociety: New Frontiers for Communication


While traditional advertising continues to directly impact our daily lives, ads are becoming increasingly empathetic, intelligent, and relatable. But beyond them, digital has brought monumental challenges and opportunities for all types of businesses and, today, these possibilities bring both enthusiasm and responsibility. The public is no longer concerned only with the product: it demands that brands take positions and be transparent in their values.
This noble panel will explore how big brands are transforming their products, services and perception to win over a more conscious and demanding consumer.

Bastien Schupp | DS Automobiles

Bastien is a pure automotive product. Starting his career at Audi, he then worked for the Renault-Nissan Alliance, mainly in marketing & communication functions. He also managed Nissan Austria before moving to the World Marketing Communication Department at Renault. At DS he found the challenge of helping to launch a new premium brand in Europe and around the world. DS represents the French know-how of luxury, with a different positioning on the premium market, a real story to tell and real product evidence....


Francisco Matos Chaves | Altice

Francisco Matos Chaves is digital director at Altice Portugal for the B2C and B2B segment (MEO, MOCHE, Uzo and Altice Empresas brands), guest professor of the executive master's degree in digital marketing at the European University and member of the board of ACEPI, Associação da Economia Digital. He was digital director at McCann Erickson and multimedia director at ZON. Responsible for the e-Commerce of SAPO portal and Marketing Assistant for PGA-Portugália Airlines. Francisco has a degree in Management and an MBA specializing in e-business from the Universidade Católica de Lisboa....


José Correia | Samsung

José Correia has a degree in Management and an extensive experience in the sales and marketing departments of large multinational companies. Since 2012 at Samsung Portugal, where he started his career as Sales Manager, José took over as Marketing Director of the company in Portugal, in 2017. Since 2019, he is Product Director in Mobile Experience at Samsung, being responsible for defining and implementing the strategy of the company's various product categories....


Cristina Saiago | Clarins

Cristina Saiago is the general manager of the Clarins group. She managed to place the french luxury cosmetics brand at no.1 in selective distribution in Portugal. With a degree in Economics, she started working at Banco Finantia but was quickly seduced by the world of cosmetics. She made her debut in the Estée Lauder group, where she launched Crème de La Mer, MAC, Tommy Hilfiger, and Donna Karan. Before taking on the general management of Clarins, she also worked at YSL, where she was responsible for YSL, Boucheron, Van Cleef & Arpels, Roger & Gallet and Stella McCartney....


Ricardo Preto | Amorim Luxury

Ricardo Preto studied Architecture but, after holding a workshop at St.Martins School of Art, he started in Fashion creating a collection for Amarras and purses for Perteguaz. He then created collections for Meam Style and shoes for Clays. He creatively directed magazines such as DIF, Máxima, Zoot and Umbigo, and developed customization projects for Nike, Silhouette, Levi’s and PepeJeans. Between 2016/2021, he was creative director at Rustan Commercial. He is currently creative director at Amorim Luxury Group, based on the global luxury market....


Host: Joana Barrios

Joana Barrios divides herself between theater, television, the internet, and kitchens. She is an actress graduated from ESTC, has a postgraduate degree in Film Criticism and Pop Music and spent a season with the choreographer Anna Sánchez, in Barcelona. She has been a member of Teatro Praga since 2008. She was the friendliest nightclub concierge ever at Lux/Frágil. She is co-author and presenter of ARMÁRIO, the documentary series on Fashion, broadcast on RTP2 that in 2020 earned her the award for Best Entertainment Program from the Portuguese Society of Authors. She collaborates with Canal Q on shows such as Super Swing or Princesas e Doentes, always alongside André e. Teodósio. Joana is the author of two cookbooks: NHOM NHOM and O DA JOANA — and she has more on the way....


March 3, 2022