Decentralizing Fashion – ModaLisboa
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Decentralizing Fashion


Technology x Business

Pitch Session
Finally, Fashion is at the forefront of the digital revolution. Instead of responding to society, Fashion is anticipating it. And if mainstream media is only now beginning to cover what terms like Metaverse may mean for Fashion, there are several players who have already moved beyond the Technology we know today. But what do these new infinite possibilities mean for Fashion Business? Are the values of the Metaverse too utopic to be true? If not, can we go there right now?

Adriana Hoppenbrouwer | The Fabricant

Adriana is co-founder of The Fabricant – the Amsterdam digital only fashion house, building the wardrobe of the metaverse. Prior to The Fabricant, Adriana has held commercial positions up to boardroom level, in large global consumer brands in fashion and retail. “We are the first decentralized fashion house 3.0, building a new fashion industry that only exists in the digital realm. Digital fashion is a new emerging industry that will allow everybody to explore their identities in unlimited ways, without the negative footprint.”...


Kadine James | Yahoo

Kadine is a prominent Tech Evangelist, considered one of the most influential women working in Digital, Fashion ML, 3D Printing, augmented reality, virtual reality, spatial computing, XR, immersive gaming and innovation. A pioneer in innovation in the immersive technology industry, she works at the intersection of future technology, strategy, and storytelling, engaging audiences across the globe around the future applications of emerging technologies. Kadine is the founder of The Immersive KIND Collective, a creative collective exploring the future of post-reality experiences. She is also the Creative Technologist at Yahoo and co-Founder of Aniseed - the world's first carbon neutral NFT platform....


Filipa Neto | Farfetch

Filipa Neto is Head of Open Innovation at Farfetch, where she leads the Open Innovation development strategy to create, test & learn and scale strategically aligned growth opportunities emerging from the startup ecosystem. Before joining Farfetch, she was co-founder of a European fashion rental marketplace....


Alexandre Fernandes | Klarna

Alexandre Fernandes is Klarna's Head of Business Development in Portugal. Alexandre has extensive experience in the world of payments and has been launching Klarna in Portugal for six months. Klarna is currently considered the most valuable startup in Europe and one of the most valuable fintechs in the world, with a current valuation of 45.6 billion dollars, and has been in the Portuguese market since November last year. Alexandre has a degree in management from ISCTE Business School, with a specialization in Marketing and Commercial Management from ESIC Business and Marketing School in Madrid....


Host: Joana Barrios

Joana Barrios divides herself between theater, television, the internet, and kitchens. She is an actress graduated from ESTC, has a postgraduate degree in Film Criticism and Pop Music and spent a season with the choreographer Anna Sánchez, in Barcelona. She has been a member of Teatro Praga since 2008. She was the friendliest nightclub concierge ever at Lux/Frágil. She is co-author and presenter of ARMÁRIO, the documentary series on Fashion, broadcast on RTP2 that in 2020 earned her the award for Best Entertainment Program from the Portuguese Society of Authors. She collaborates with Canal Q on shows such as Super Swing or Princesas e Doentes, always alongside André e. Teodósio. Joana is the author of two cookbooks: NHOM NHOM and O DA JOANA — and she has more on the way....


March 1, 2022