Can an industry be a form of art? by APICCAPS – ModaLisboa
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Community, Videos

Can an industry be a form of art? by APICCAPS

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CAN AN INDUSTRY BE A FORM OF ART? BY APICCAPS
For the 2021 Portuguese Shoes campaign, APICCAPS invited Portuguese ballet dancers and models to star in a photo shoot by Frederico Martins. Now, it unveils its video: moving images that commit us to the silence of a new beginning. Experienced, expressive, muscular bodies, accustomed to effort and pushing their limits, bending and stretching, folding and unfolding, opening to the arrival of spring. Like a butterfly emerging from its cocoon in search of the sun.
The video shows your truth, skin and disarming nakedness in black and white. Only authenticity can be the future, a starting point for doing more with renewed energy, adding colour to a blank page.

Date

April 17, 2021

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